We are digital marketing specialists and we partner exclusively with charities and purpose-led companies to help them get online, using digital marketing to expand their reach and help more people.
As a specialist team of two, we’re pretty darn good. Alice (on the right in the photo) will help you define your target market, connect with individuals using social media and building meaningful connections online. I’ll build your web site, set up your automated marketing funnels and create your video media.
We work together to train your teams in all aspects of digital marketing – including web design, film production, social media and content writing – so that you can build digital marketing skills in house. This helps you to work more quickly, save costs and experiment with new ideas!
We’re a full service design, delivery and training team. Through our 12 month programme, we’ll help you to:
Going digital happens in stages. As the technological and digital ability of your charity develops, so must your team’s ability to leverage it. ‘Going digital’ is a behavioural change as much as it’s a change in the way you do business.
The first step is to get real clarity on why you’re here. What is your cause and what are you trying to do? Then clarify the outcomes: what do you want as a result of going digital? Who are you trying to impact and in what way? Once this is clear, it’s important to build engagement by sharing your purpose or mission, communicating your vision and how you’ll get there to your full team and wider community.
Your web site is your main online portal and a real measure of your digital sophistication. All social media tracks back here and all Google searches and online content bring people into your web site. More than that, though, your web site is the most accessible way for people to learn about your offering and engage you. It’s important that it’s quick loading, easy to use and responsive to all devices.
Digital marketing is a big term! It’s how you use social media, email marketing, content marketing (blogs etc.) and search engine optimisation to get your ideas in front of the people you can help. At this stage, we create a results dashboard of desired outcomes and write a strategy to hit those results. It’s best to focus on one or two areas and do them well than to cover too many aspects of digital and do them all poorly.
This is how you enable people to benefit from your offering online. It might be a fully fledged online course that you run or it could be as simple as a private portal that you run for members. This tends to evolve in stages and our view is always ‘progress not perfection’. Get started, get feedback and improve quickly as you go.
It’s really important to ensure your team is capable of running your digital marketing at a strategic and tactical level. This means knowing the overall vision and making adjustments daily to make that vision a reality. We ensure your team is trained in web edits, all aspects of social media, video creation and graphic design.
The better the results, the more people (and animals!) you can help. This stage is about reviewing the progress made, celebrating successes and making changes where needed. All digital work is trial and error and optimisation is part of the journey.
If you choose to pay in two instalments (instead of 12) you will save £4000, making the total cost £20,000.
Planning your full online strategy including email marketing, social media marketing, search engine optimisation and content marketing
Helping you to build your social media profiles and followings. This might involve graphic design and video production.
We’ll rebuild your web site ensuring it’s secure, fast and responsive to all devices. You’ll also be able to edit it in house.
Helping you to get an element of your service online so people can access it remotely. This might be an online shop, free downloads or even an online course.
We’ll train your team on all of these aspects so you can continue your digital marketing in house.
Got a quick question or need some advice? Ask us! We’ll be on site every month to work through your unique challenges.